Is Radio Washed Up?

Is Radio Washed Up?

Are newer media sounding radio’s death knell? There are entire generations of people who grew up watching radio long before something called television sailed into the picture. Yes, I said watching radio. It was a strange phenomenon; the family would gather around and stare at the speaker as if something were going to pop out of there any minute. Actually it did. Rainbows of sound projected spectacular images on your mind’s motion picture screen that, to this day, can’t be equaled by all the C.G. and special effects in...

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Think Campaign

Think Campaign

Want to get the most from your advertising dollar? Whenever you meet a sales type he or she is usually trying to sell you more, bigger, better, faster or whatever feature is on display this week. I know; I used to be one of them. Whether or not they’re actually aware of it, and despite the way they massage many of the numbers, media reps are some of the few people selling you the truth because repetition in most kinds of advertising is important. Even a billboard, although it’s simply sitting there staring back at you, promotes constant...

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