No Lamp, No Genie

No Lamp, No Genie

Are there any magic words that make ad copy work? If you Google the phrase Magic Advertising Words you’ll come up with somewhere around 275,000 responses. The frightening thing is that so many of them offer lists of words that are alleged to possess the power of a little green man, in an oversized turban, materializing in a puff of smoke from a mythical lamp . Use these words and your ad is practically guaranteed to be a success. Practically. There are successful strategies and proven techniques that can be used to increase advertising...

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Storytellers

Storytellers

What makes effective ad copy? I come from a generation of storytellers. Besides a shiny silver quarter if you're young enough, or a platinum credit card once you've outgrown hard cash, there is very little in this world that will hold someone's attention better than a good story. A truly effective commercial is often nothing more than a miniature story, usually lasting anywhere from 15 to 60 seconds

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