Is The Economy Beeping?

Is The Economy Beeping?

Are you reacting to fear or condition? It has always amazed me that when a business perceives an economic downturn the first thing to get cut or thrown overboard is the advertising budget. How are you supposed to attract customers if they don’t know you exist or they’ve been allowed to forget about you? Conventional ‘wisdom’ tells us, push hard when business is good and pull back when it’s slow. To me, this is first cousin to the ludicrous statement I hear all too often, “Less is more”. Sorry Kemo Sabe but less is...

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A Game To Call Your Own

A Game To Call Your Own

To me, starting your own business is swapping one set of problems for another set of equal or greater value. It’s simply a matter of which set you’d rather have keeping you awake at night. Since your reach will always exceed your grasp ...

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