Storytellers

Storytellers

What makes effective ad copy? I come from a generation of storytellers. Besides a shiny silver quarter if you're young enough, or a platinum credit card once you've outgrown hard cash, there is very little in this world that will hold someone's attention better than a good story. A truly effective commercial is often nothing more than a miniature story, usually lasting anywhere from 15 to 60 seconds

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Business Out Of Site

Business Out Of Site

Why do I need a web site? You don’t…but you might like to have one. Even if you won’t be conducting business over the internet, without a web presence you’ll be missed. Remember when your mom used to tell you not to do things just because other kids were doing them? Because “Everybody has one!” never got you much of anything besides a lecture on being an individual. In today’s business world mom might have to rethink some of her advice. That doesn’t mean you do everything the other guy does and...

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Think Campaign

Think Campaign

Want to get the most from your advertising dollar? Whenever you meet a sales type he or she is usually trying to sell you more, bigger, better, faster or whatever feature is on display this week. I know; I used to be one of them. Whether or not they’re actually aware of it, and despite the way they massage many of the numbers, media reps are some of the few people selling you the truth because repetition in most kinds of advertising is important. Even a billboard, although it’s simply sitting there staring back at you, promotes constant...

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