Brave New World

The days of passive media are numbered as the 21st Century ushers in the advent of interactive media. The consumer is no longer just a target; he can now dialog, not only with the advertiser, but with other consumers! Computers and, in particular, the Internet have made this possible. That is not to say the days of radio, television and print media are over, but rather that anyone wishing to communicate a message today has another tool in his toolbox with which to do it.  What is more, he can communicate that message faster, more effectively and at a lower cost than ever before … and he can do it globally!

 

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