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By Any Other Name

Posted by on May 23, 2012 in Business, Internet | 0 comments

By Any Other Name

Are marketing and selling the same thing?

Marketing is a strategy.  Selling is an activity.  Sales activity is usually a part of a marketing strategy but the two are not the same thing, even though many people use these terms interchangeably.

Given that we live in a time when low testosterone is advertised as “Low-T” and stodgy old National Geographic has been cable-christened “Nat-Geo” as an attempt to shake the dust off, I suppose some license with other elements of the language should (more…)

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Internet Business Opportunity

Posted by on Apr 10, 2012 in Business, Internet | 0 comments

Internet Business Opportunity

Can I earn money with my computer?

Join Jimmy Kossert, John Busswood, Brooke Burke, Jason Rogers and myself, to name just a few, in a rock-solid organization promoting health and wellness. Minerva Place is poised to become the number one health and beauty destination on the web. Founded by some of America’s most successful business and marketing leaders, Minerva brings together renowned physicians and scientists in the fields of health and nutrition and supports them with the country’s most accomplished writers, graphic artists and film and (more…)

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Four Cornerstones of Network Marketing

Posted by on Mar 29, 2012 in Internet | 0 comments

Four Cornerstones of Network Marketing

By Richard Brooke

There are four simple aspects of a Network Marketing business that make it work and make it very valuable. We call them Cornerstones. Understand them. Believe in them. Show them powerfully to others. Then you will be in a position to build your very own empire.

  1. The People
  2. The Sales
  3. The Money (more…)
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U.S.S.A.?

Posted by on Feb 4, 2009 in Commentary, Economy | 0 comments

U.S.S.A.?

Are we morphing into the People’s Republic of Amerika?

It appears to be the new policy from Washington that if it moves tax it, regulate it or subsidize it. Our Constitution is rapidly becoming a mere outdated list of suggestions, as greed in ‘the private sector’ sells out to increased government control with greater willingness each day. The new president, with more than a few Socialist strings to his bow, joins Senate and House Liberals wielding the power to orchestrate the destruction of anything resembling (more…)

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Dutch Boy Mentality

Posted by on Sep 30, 2008 in Commentary | 0 comments

Dutch Boy Mentality

Have we become afraid of winning?

Remember the story of The Little Dutch Boy who used his finger to plug up the hole in a leaky dike? He held back the sea until help could arrive with a more permanent solution. These days, that little boy might have to hang around until he became The Old Dutch Codger … with a very tired finger and a lot of regrets!

I first noticed the phenomenon while in radio during the early nineties and dismissed it as a characteristic of that particular industry. Then I began (more…)

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Combating Ad Burnout

Posted by on Aug 12, 2008 in Advertising | 0 comments

Combating Ad Burnout

What makes an ad forgettable?

Call it burnout or call it tune-out, the best expression of that phenomenon I’ve ever heard is not some complex verbal dissertation but just a very simple sound. I think Charles Shultz demonstrated it perfectly whenever we heard the familiar “wah wah wah” used to characterize the voice for every adult in a Peanuts cartoon. Kids are notorious for tuning out their parents, who often come across to them as nagging or monotonous.

But why do adults tune out certain (more…)

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No Lamp, No Genie

Posted by on Aug 5, 2008 in Copy | 0 comments

No Lamp, No Genie

Are there any magic words that make ad copy work?

If you Google the phrase Magic Advertising Words you’ll come up with somewhere around 275,000 responses. The frightening thing is that so many of them offer lists of words that are alleged to possess the power of a little green man, in an oversized turban, materializing in a puff of smoke from a mythical lamp . Use these words and your ad is practically guaranteed to be a success. Practically. There are successful strategies and proven techniques that can be used to increase advertising effectiveness but, I’m sorry, no magic words. (more…)

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Is Radio Washed Up?

Posted by on Jul 12, 2008 in Broadcast | 1 comment

Is Radio Washed Up?

Are newer media sounding radio’s death knell?

There are entire generations of people who grew up watching radio long before something called television sailed into the picture. Yes, I said watching radio. It was a strange phenomenon; the family would gather around and stare at the speaker as if something were going to pop out of there any minute. Actually it did. Rainbows of sound projected spectacular images on your mind’s motion picture screen that, to this day, can’t be equaled by all the C.G. and special effects in Hollywood! (more…)

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Storytellers

Posted by on Jun 28, 2008 in Copy | 0 comments

Storytellers

What makes effective ad copy?

This will probably be the area where I depart farthest from the mainstream Madison Avenue crowd whose ‘pap’ invades our ears and assaults our eyes on a daily basis. I parted company with most film makers years ago, so what’s one more gold star I won’t be getting at the top of my conformity exam?

I come from a generation of storytellers. Besides a shiny silver quarter if you’re young enough, or a platinum credit card once you’ve outgrown (more…)

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Business Out Of Site

Posted by on Jun 17, 2008 in Stuff | 0 comments

Business Out Of Site

Why do I need a web site?

You don’t…but you might like to have one. Even if you won’t be conducting business over the internet, without a web presence you’ll be missed.

Remember when your mom used to tell you not to do things just because other kids were doing them? Because “Everybody has one!” never got you much of anything besides a lecture on being an individual. In today’s business world mom might have to rethink some of her advice. That doesn’t mean (more…)

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