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Think Campaign

Posted by on Jun 5, 2008 in Broadcast | 0 comments

Think Campaign

Want to get the most from your advertising dollar?

Whenever you meet a sales type he or she is usually trying to sell you more, bigger, better, faster or whatever feature is on display this week. I know; I used to be one of them. Whether or not they’re actually aware of it, and despite the way they massage many of the numbers, media reps are some of the few people selling you the truth because repetition in most kinds of advertising is important. Even a billboard, although it’s simply sitting there staring back at you, promotes constant awareness and after seeing it enough times the (more…)

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Is The Economy Beeping?

Posted by on May 23, 2008 in Commentary | 0 comments

Is The Economy Beeping?

Are you reacting to fear or condition?

It has always amazed me that when a business perceives an economic downturn the first thing to get cut or thrown overboard is the advertising budget. How are you supposed to attract customers if they don’t know you exist or they’ve been allowed to forget about you? Conventional ‘wisdom’ tells us, push hard when business is good and pull back when it’s slow. To me, this is first cousin to the ludicrous statement I hear all too often, “Less is more”. Sorry Kemo Sabe but less is less…always has been, always will be. More is more (more…)

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A Game To Call Your Own

Posted by on May 16, 2008 in Commentary, Internet | 0 comments

A Game To Call Your Own

Want to be your own boss?

There are three kinds of people who will be reading this: those who work for someone else, those who want their own business and those who have their own business. While I’ll always try to offer something of value for everyone, this discussion is mostly for the benefit of that group in the middle. If you work for an employer and plan to continue walking that road, some of my comments may seem surprising and others like some kind of foreign lingo. The group already working for themselves will not only understand (more…)

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