By Any Other Name

By Any Other Name

Are marketing and selling the same thing? Marketing is a strategy.  Selling is an activity.  Sales activity is usually a part of a marketing strategy but the two are not the same thing, even though many people use these terms interchangeably. Given that we live in a time when low testosterone is advertised as “Low-T” and stodgy old National Geographic has been cable-christened “Nat-Geo” as an attempt to shake the dust off, I suppose some license with other elements of the language should be expected. The fact is, you...

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Internet Business Opportunity

Internet Business Opportunity

Can I earn money with my computer? Join Jimmy Kossert, John Busswood, Brooke Burke, Jason Rogers and myself, to name just a few, in a rock-solid organization promoting health and wellness. Minerva Place is poised to become the number one health and beauty destination on the web. Founded by some of America’s most successful business and marketing leaders, Minerva brings together renowned physicians and scientists in the fields of health and nutrition and supports them with the country’s most accomplished writers, graphic artists and film...

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Combating Ad Burnout

Combating Ad Burnout

What makes an ad forgettable? Call it burnout or call it tune-out, the best expression of that phenomenon I’ve ever heard is not some complex verbal dissertation but just a very simple sound. I think Charles Shultz demonstrated it perfectly whenever we heard the familiar “wah wah wah” used to characterize the voice for every adult in a Peanuts cartoon. Kids are notorious for tuning out their parents, who often come across to them as nagging or monotonous. But why do adults tune out certain voices, perfectly good faces or entire print...

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No Lamp, No Genie

No Lamp, No Genie

Are there any magic words that make ad copy work? If you Google the phrase Magic Advertising Words you’ll come up with somewhere around 275,000 responses. The frightening thing is that so many of them offer lists of words that are alleged to possess the power of a little green man, in an oversized turban, materializing in a puff of smoke from a mythical lamp . Use these words and your ad is practically guaranteed to be a success. Practically. There are successful strategies and proven techniques that can be used to increase advertising...

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Is Radio Washed Up?

Is Radio Washed Up?

Are newer media sounding radio’s death knell? There are entire generations of people who grew up watching radio long before something called television sailed into the picture. Yes, I said watching radio. It was a strange phenomenon; the family would gather around and stare at the speaker as if something were going to pop out of there any minute. Actually it did. Rainbows of sound projected spectacular images on your mind’s motion picture screen that, to this day, can’t be equaled by all the C.G. and special effects in...

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