By Any Other Name

By Any Other Name

Are marketing and selling the same thing? Marketing is a strategy.  Selling is an activity.  Sales activity is usually a part of a marketing strategy but the two are not the same thing, even though many people use these terms interchangeably. Given that we live in a time when low testosterone is advertised as “Low-T” and stodgy old National Geographic has been cable-christened “Nat-Geo” as an attempt to shake the dust off, I suppose some license with other elements of the language should be expected. The fact is, you...

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U.S.S.A.?

U.S.S.A.?

Are we morphing into the People’s Republic of Amerika? It appears to be the new policy from Washington that if it moves tax it, regulate it or subsidize it. Our Constitution is rapidly becoming a mere outdated list of suggestions, as greed in ‘the private sector’ sells out to increased government control with greater willingness each day. The new president, with more than a few Socialist strings to his bow, joins Senate and House Liberals wielding the power to orchestrate the destruction of anything resembling business as we...

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Dutch Boy Mentality

Dutch Boy Mentality

Have we become afraid of winning? Remember the story of The Little Dutch Boy who used his finger to plug up the hole in a leaky dike? He held back the sea until help could arrive with a more permanent solution. These days, that little boy might have to hang around until he became The Old Dutch Codger … with a very tired finger and a lot of regrets! I first noticed the phenomenon while in radio during the early nineties and dismissed it as a characteristic of that particular industry. Then I began comparing notes with friends working in...

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