By Any Other Name

By Any Other Name

Are marketing and selling the same thing? Marketing is a strategy.  Selling is an activity.  Sales activity is usually a part of a marketing strategy but the two are not the same thing, even though many people use these terms interchangeably. Given that we live in a time when low testosterone is advertised as “Low-T” and stodgy old National Geographic has been cable-christened “Nat-Geo” as an attempt to shake the dust off, I suppose some license with other elements of the language should be expected. The fact is, you...

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Four Cornerstones of Network Marketing

Four Cornerstones of Network Marketing

There are four simple aspects of a Network Marketing business that make it work and make it very valuable. We call them Cornerstones. Understand them. Believe in them. Show them powerfully to others. Then you will be in a position to build your very own empire ...

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Dutch Boy Mentality

Dutch Boy Mentality

Have we become afraid of winning? Remember the story of The Little Dutch Boy who used his finger to plug up the hole in a leaky dike? He held back the sea until help could arrive with a more permanent solution. These days, that little boy might have to hang around until he became The Old Dutch Codger … with a very tired finger and a lot of regrets! I first noticed the phenomenon while in radio during the early nineties and dismissed it as a characteristic of that particular industry. Then I began comparing notes with friends working in...

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